NOVATOROV, E. . Marketing social innovations concept: an appeal for methodological pluralism. Scientific Journal of Pure and Applied Sciences, [S. l.], v. 5, n. 2, p. 367-378, 2016. Disponível em: http://www.sjournals.com/index.php/sjpas/article/view/1321. Acesso em: 26 jan. 2022.