Consumer Behavior Analysis of Melli Bank Customers Towards online Services (Case Study Kermanshah Province Melli bank)

Authors

  • Hossein VazifehDoost Department of Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran
  • Mohammad Nader Mohammadi Department of Business Management, Kermanshah Branch Islamic Azad University, Kermanshah, Iran and Department of Business Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran
  • Amin Ardalan Department of Business Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran

Keywords:

behavior, consumer services, Internet, Melli bank of Kermanshah

Abstract

In recent years, the increasing number of Internet users and e-commerce, identifying consumer behavior in the digital space, is very important. Consumer behavior, the set of activities that, in order to acquire, use or non- use of goods and services takes place. The study, based on an analytical method - a descriptive survey, and making use of available resources, to investigate the factors influencing the behavior of web services, is discussed. The study also focused on around 4, risks, Electronic commerce, perceived value and satisfaction are located, indicates that risk and e-commerce systems have not an effective on Internet services of the Melli bank (0.512 and 0.124), but, so, Customer satisfaction and Perceived value have an effective on Internet services(0.003 and 0.012).

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Published

2014-06-30

How to Cite

VazifehDoost, H. ., Nader Mohammadi, M. ., & Ardalan, A. . (2014). Consumer Behavior Analysis of Melli Bank Customers Towards online Services (Case Study Kermanshah Province Melli bank). Scientific Journal of Pure and Applied Sciences, 3(6), 416-421. Retrieved from http://www.sjournals.com/index.php/sjpas/article/view/877

Issue

Section

Management Science/Operations Research