How to develop urban murals based on the swot strategic models

Abstract

Art history spanning the life of humanity, which had its basis, to express ideas, create peace or creating emotional disturbances, to pay. The art of creating images on rocks, skirts Nature, wall or generally called the graffiti art, which is now, in many cities around the world and Iran, from various reasons, use the should in this context, to formulate a basic strategy, according to various options, should be taken. This study, based on the method of analysis - statistical, and retention of existing resources, in this context, and use of strategic models of SWOT, the basic strategy for the optimal development of the wall paintings in the city of Iran is discussed. Based on the obtained results, it can be stated that, drawing on ethnographic murals, public demand is from people who benefit from a weighted score of 0.64, in the first place strengths, not enough attention the interests and needs of people in the field of graphic design, with a weighted score of 0.44, in the first place weaknesses, taking advantage of experienced professionals, with a weighted score of 0.56, has the highest weight rating, and the first opportunity to available, and the non- utilization of specialist and experienced widely, with a weight rating of 0.7, in the first place threats, lies. Based on these, the most important, strategic strategies, tailored to the context of the wall painting can be a key focus in the field of graphic wall design, based on the desires of the people, especially the youth, and the use of skills, expertise and experiences of individuals in the field, optimal utilization of symbols, culture, identity and historical and natural attractions in the wall painting design, and combines it fits with the development and modernity to the world, and taking advantage of the artist Maher, in this country there are also plans to create a fascinating and confusing, according to citizens' demands, said.